As an early pillar of Atlanta’s groundbreaking trap scene, Rich the Kid moved from collaborations with Migos, Young Thug, and others to starting his own label just a few years later. With a style very much in line with the dark, highly pressurized flows of other icons of Atlanta hip-hop, he established himself with a string of mixtapes and singles that has led to a deal with major-label Interscope Records the multi-platinum hit “New Freezer” (2017), and the Top Five albums The World Is Yours (2018) and The World Is Yours 2 (2019). His third album, Boss Man, appeared in 2020, and in 2021 he teamed with veteran rapper Lil Wayne for the collaborative mixtape Trust Fund Babies. Successful collabs with Takeoff and Lil Tjay appeared in 2022 and 2023, followed by his participation on ¥$’s 2024 chart-topper “Carnival.”