KZT Agency (Kevin Zola Talent Agency) is a new London-based talent and culture agency created through the strategic merger of HWR Entertainment and TKO Booking. The agency brings together two respected forces in entertainment — blending HWR’s brand partnership expertise with TKO Booking’s established talent roster.

Bringing together HWR’s experience in brand partnerships and cultural strategy with TKO Booking’s deep network in music and live talent, KZT launches as a next-generation agency focused on talent management, brand collaborations, and culturally relevant storytelling.

KZT Agency will focus on bookings, talent management, brand campaigns, cultural strategy, and youth-focused storytelling. The agency aims to become a hub for brands and creators looking to make authentic, impactful connections with culture-first audiences.

“This isn’t just a rebrand — it’s a merger of minds, networks, and shared vision,” said Kevin Zola, founder of KZT Agency. “With Kevin Zola Talent Agency, we’re building something that truly respects talent and culture, while offering brands deeper ways to connect with communities.”

Operating under the KZT banner, the agency will deliver services across:

• Talent booking and representation
• Campaign and creative strategy
• Live and experiential marketing
• Brand and artist partnerships

By combining the resources of HWR and TKO Booking, KZT – Kevin Zola Talent Agency is positioned as a next-generation talent agency that moves at the speed of culture while delivering corporate-level execution.

KZT London is now onboarding clients and talent ahead of its official launch showcase later this year.

Check out the current roster here: MUSIC